Marina Yalanska for Tubik Studio:
The bottom line is simple here: header of any website is the strategically vital zone of interaction for any website. Each particular case requires its own approach which will be informative and usable for the specific target audience. User research can provide the good basis for the design solutions which can follow quite traditional forms of header organization or require totally new perspective.
This is a helpful article on header design. I wish it was easier to find blog posts about design that go this deep.
Posted by David Mikucki on April 4, 2017