Apple’s Next Big Thing: Augmented Reality

Mark Gurman writing for Bloomberg:

Apple has also recruited people with expertise in everything from 3D video production to wearable hardware.

Gurman has a good reputation when it comes to Apple rumors. It will be interesting to see Apple’s take on AR, since Google Glass did so poorly. I’m also not sure how useful AR can be without glasses, since holding up your phone to use it seems like a bad experience.

The quote I have from the article here amused me, since a lack of Mac Pro hardware updates has been actively turning away from their products some of the people they are recruiting for AR. But this gives me some hope we may see new hardware at WWDC, unless they plan to do all their design work on Windows boxes.

Posted by David Mikucki on March 22, 2017